To launch the new Jordan Fly '89 we invited some of Europe's most influential sneakerheads on a graffiti tour through the streets and canals of Amsterdam.
The tour culminated at a unique launch event in the sky at the A'DAM Tower, where each of the sneakerheads received their own pair of the Jordan Fly '89. Ready for them to snap, shoot and share with their millions of followers on social media.
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The event
