Say goodbye to your boring old garden, balcony or roof terrace… and hello to a new place to live, play and shine.
Kick off film
Instead of a single hero content piece, we opted for four ‘one minute makeover’ videos where we transformed four uninspired outdoor areas from bland to beautiful in literally sixty seconds.
We then prompted our audience to upload a photo of their own tired old outdoor area to Instagram via our InstaSketch activation. Based on these uploads, we enlisted the creative power of a team of artists and stylists to create personalized style advice sketches and shopping lists - then posted it back to the user.
A range of Facebook ads, Instagram Stories and curate Pinterest boards also helped people further connect with the KARWEI garden styles right from their social feeds.
